Алексей Афонин
От исследований до $100M оборота в первый год — создаю продукты, которые любят пользователи и на которых растёт бизнес
Загрузить CV (1.9 mb)
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Предложить работу
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Лид в продукте и дизайне с 10+ годами опыта в финтехе, SaaS и B2B-платформах. Объединяю продуктовую стратегию, UX-дизайн и исследования, чтобы создавать цифровые продукты с высоким бизнес-эффектом.
Behance
↗
Dribbble
↗
Telegram
↗
🔥 Опыт
Head of Product & Design
Wata ↗
Авг 2024 – Настоящее время
Алматы
Дизайн стал драйвером роста — конверсия B2B-клиентов удвоилась
Lead Product Designer
Yandex Cloud (Datalens) ↗
Фев 2023 – Авг 2024
Белград
Повысил адаптацию продукта среди enterprise-клиентов и прокачал UI-kit
Lead Product Designer
Tinkoff Group (CloudPayments) ↗
Июл 2019 – Янв 2023
Москва
Поднял UX и визуальный стиль CloudPayments до уровня топ-финтеха
UX/UI Designer
Samsung Research Center ↗
Май 2018 – Янв 2019
Москва
Продукт внедрён во множество образовательных учреждений
UX/UI Designer
Абсолют Груп ↗
Фев 2015 – Дек 2017
Москва
Внутренний портал повысил эффективность работы сотрудников
Graphic Designer
ТНТ-телесеть (Газпром Медиа) ↗
Янв 2011 – Дек 2014
Москва
Помог TNT расширить онлайн-аудиторию и присутствие на рынке
🚀 Ключевые достижения
Соединяю бизнес-цели и потребности пользователей. Продукты не только функциональны, но и приятны в использовании. Всегда ориентируюсь на измеримый результат, быстрые итерации и рост, основанный на исследованиях.
Экспертиза
Product & UX Design
User Research, CJM, JTBD, Product Discovery, Usability Testing, Прототипирование Lo\Hi-Fi, UI motion, A/B-тесты, UX Writing, Roadmap Planning
Дизайн-системы и UI
Figma (Auto-Layout, Variables, Tokens), Tilda, Apple/Google HIG, MUI/AntDesign, Atomic Design
Стратегия и бренд
Брендинг, Digital Strategy, Creative & Art Direction, Tone of Voice, Классический и цифровой маркетинг
Продуктовая экспертиза
Формирование продуктовой стратегии, Product Marketing, Анализ продуктовых метрик, Data-Driven/Experiment-Driven решение
Стек аналитики и интеграций
Mixpanel, Yandex Metrica, Google Analytics, Amplitude, basic SQL
Команда и управление
Design Leadership, Mentoring, Recruitment, Создание среды роста для дизайнеров, Модерация продуктовых и тех-команд, Кросс-функциональные коммуникации
Методологии
Design Thinking, Lean UX, Double Diamond, SCRUM, Kanban, Agile Inception, Product Discovery
📚 Образование
МГУЭСИ (ВШЭ), Москва, 2012
Институт компьютерных технологий
IT/Product Management
Работы
WATA. Payment infrastructure and service
Drove the end-to-end launch and rapid growth of a fintech startup, leading a 16-person cross-functional team. Built core IT, product, and design processes, introduced automated payment and analytics solutions, and created new revenue streams and product verticals. Achieved $100M+ turnover and doubled monthly growth through effective business-IT collaboration, innovative UX, and data-driven decision-making.
Soon
Datalens. Service customization
Designed and implemented advanced customization features, significantly increasing BI product adoption and engagement among 30+ enterprise clients. Enabled tailored user experiences to meet diverse business needs, driving client satisfaction and retention.
Soon
Gravity UI. Design system.
Developed and launched the updated Figma UI-kit "Gravity," serving as the maintainer for both core and advanced components. Authored comprehensive usage guides and standardized design operations to ensure consistency and efficiency across product teams.
Design Guidelines ↗
CloudPayments. The best website of a financial company according to Tagline 2022.
Habr design article. Change the service’s colors and buttons—without breaking the design system
I wrote an article on Habr dedicated to styling digital services and working with design systems when changing visual components such as colors and buttons. The article explores practical approaches to adapting interfaces without breaking the integrity of a design system. This material will be useful for product specialists, designers, and developers who face the challenge of scaling and updating the visual style of their services.
CloudPayments. Visual philosophy as a product
Created an interactive online UI guide that unified the design system, visual language, and product standards on one platform. Used by over 100 specialists, it improved collaboration and enhanced consistency across the payment ecosystem.
On Behance ↗
Brand page ↗
Samsung Research Center
Designed and validated UX solutions for B2B educational tablets, leading research with 50+ users and securing ₽20M investment for the MVP, which was successfully launched in major Russian educational networks.
Soon
Victor Tsoy. Hero's Path. Android app, UX/UI
Led the design and development of an Android audio guide app for a biographical exhibition celebrating Viktor Tsoi at the Manege Central Exhibition Hall. Delivered an intuitive and immersive user experience, enabling visitors to explore the artist’s legacy through interactive audio content seamlessly integrated with the exhibition journey.
On Behance ↗
Delivery Telegram Mini App
Researched and launched a Telegram Mini App for food delivery tailored for Russian-speaking relocants in Kaş and nearby areas. Conducted in-depth interviews with the community founder to address specific needs and ensure seamless user experience.
Soon
Telepai. Hero's Path. Android app, UX/UI
The concept of a fantastic mobile banking service for transferring money in time for the contest VC.ru x Gazprombank, where I took the first place.
On Behance ↗
On VC ↗
Алексей Афонин
От исследований до $100M оборота в первый год — создаю продукты, которые любят пользователи и на которых растёт бизнес
Загрузить CV (1.9 mb)
↓
Предложить работу
↗
Лид в продукте и дизайне с 10+ годами опыта в финтехе, SaaS и B2B-платформах. Объединяю продуктовую стратегию, UX-дизайн и исследования, чтобы создавать цифровые продукты с высоким бизнес-эффектом.
Behance
↗
Dribbble
↗
Telegram
↗
🔥 Опыт
Head of Product & Design
Wata ↗
Авг 2024 – Настоящее время
Алматы
Дизайн стал драйвером роста — конверсия B2B-клиентов удвоилась
Lead Product Designer
Yandex Cloud (Datalens) ↗
Фев 2023 – Авг 2024
Белград
Повысил адаптацию продукта среди enterprise-клиентов и прокачал UI-kit
Lead Product Designer
Tinkoff Group (CloudPayments) ↗
Июл 2019 – Янв 2023
Москва
Поднял UX и визуальный стиль CloudPayments до уровня топ-финтеха
UX/UI Designer
Samsung Research Center ↗
Май 2018 – Янв 2019
Москва
Продукт внедрён во множество образовательных учреждений
UX/UI Designer
Абсолют Груп ↗
Фев 2015 – Дек 2017
Москва
Внутренний портал повысил эффективность работы сотрудников
Graphic Designer
ТНТ-телесеть (Газпром Медиа) ↗
Янв 2011 – Дек 2014
Москва
Помог TNT расширить онлайн-аудиторию и присутствие на рынке
🚀 Ключевые достижения
Соединяю бизнес-цели и потребности пользователей. Продукты не только функциональны, но и приятны в использовании. Всегда ориентируюсь на измеримый результат, быстрые итерации и рост, основанный на исследованиях.
Экспертиза
Product & UX Design
User Research, CJM, JTBD, Product Discovery, Usability Testing, Прототипирование Lo\Hi-Fi, UI motion, A/B-тесты, UX Writing, Roadmap Planning
Дизайн-системы и UI
Figma (Auto-Layout, Variables, Tokens), Tilda, Apple/Google HIG, MUI/AntDesign, Atomic Design
Стратегия и бренд
Брендинг, Digital Strategy, Creative & Art Direction, Tone of Voice, Классический и цифровой маркетинг
Продуктовая экспертиза
Формирование продуктовой стратегии, Product Marketing, Анализ продуктовых метрик, Data-Driven/Experiment-Driven решение
Команда и управление
Design Leadership, Mentoring, Recruitment, Создание среды роста для дизайнеров, Модерация продуктовых и тех-команд, Кросс-функциональные коммуникации
Стек аналитики и интеграций
Mixpanel, Yandex Metrica, Google Analytics, Amplitude, basic SQL
Методологии
Design Thinking, Lean UX, Double Diamond, SCRUM, Kanban, Agile Inception, Product Discovery
📚 Образование
МГУЭСИ (ВШЭ), Москва, 2012
Институт компьютерных технологий
IT/Product Management
Работы
WATA. Payment infrastructure and service
Drove the end-to-end launch and rapid growth of a fintech startup, leading a 16-person cross-functional team. Built core IT, product, and design processes, introduced automated payment and analytics solutions, and created new revenue streams and product verticals. Achieved $100M+ turnover and doubled monthly growth through effective business-IT collaboration, innovative UX, and data-driven decision-making.
Soon
Datalens. Service customization
Designed and implemented advanced customization features, significantly increasing BI product adoption and engagement among 30+ enterprise clients. Enabled tailored user experiences to meet diverse business needs, driving client satisfaction and retention.
Soon
Gravity UI. Design system.
Developed and launched the updated Figma UI-kit "Gravity," serving as the maintainer for both core and advanced components. Authored comprehensive usage guides and standardized design operations to ensure consistency and efficiency across product teams.
Figma Library ↗
Design Guidelines ↗
CloudPayments. The best website of a financial company according to Tagline 2022.
Habr design article. Change the service’s colors and buttons—without breaking the design system
I wrote an article on Habr dedicated to styling digital services and working with design systems when changing visual components such as colors and buttons. The article explores practical approaches to adapting interfaces without breaking the integrity of a design system. This material will be useful for product specialists, designers, and developers who face the challenge of scaling and updating the visual style of their services.
CloudPayments. Visual philosophy as a product
Created an interactive online UI guide that unified the design system, visual language, and product standards on one platform. Used by over 100 specialists, it improved collaboration and enhanced consistency across the payment ecosystem.
On Behance ↗
Brand page ↗
Samsung Research Center
Designed and validated UX solutions for B2B educational tablets, leading research with 50+ users and securing ₽20M investment for the MVP, which was successfully launched in major Russian educational networks.
Soon
Victor Tsoy. Hero's Path. Android app, UX/UI
Led the design and development of an Android audio guide app for a biographical exhibition celebrating Viktor Tsoi at the Manege Central Exhibition Hall. Delivered an intuitive and immersive user experience, enabling visitors to explore the artist’s legacy through interactive audio content seamlessly integrated with the exhibition journey.
On Behance ↗
Delivery Telegram Mini App
Researched and launched a Telegram Mini App for food delivery tailored for Russian-speaking relocants in Kaş and nearby areas. Conducted in-depth interviews with the community founder to address specific needs and ensure seamless user experience.
Soon
Telepai. Hero's Path. Android app, UX/UI
The concept of a fantastic mobile banking service for transferring money in time for the contest VC.ru x Gazprombank, where I took the first place.
On Behance ↗
On VC ↗
Алексей Афонин
От исследований до $100M оборота в первый год — создаю продукты, которые любят пользователи и на которых растёт бизнес
Загрузить CV (1.9 mb)
↓
Предложить работу
↗
Лид в продукте и дизайне с 10+ годами опыта в финтехе, SaaS и B2B-платформах. Объединяю продуктовую стратегию, UX-дизайн и исследования, чтобы создавать цифровые продукты с высоким бизнес-эффектом.
Behance
↗
Dribbble
↗
Telegram
↗
🔥 Опыт
Head of Product & Design
Wata ↗
Авг 2024 – Настоящее время
Алматы
Дизайн стал драйвером роста — конверсия B2B-клиентов удвоилась
Lead Product Designer
Yandex Cloud (Datalens) ↗
Фев 2023 – Авг 2024
Белград
Повысил адаптацию продукта среди enterprise-клиентов и прокачал UI-kit
Lead Product Designer
Tinkoff Group (CloudPayments) ↗
Июл 2019 – Янв 2023
Москва
Поднял UX и визуальный стиль CloudPayments до уровня топ-финтеха
UX/UI Designer
Samsung Research Center ↗
Май 2018 – Янв 2019
Москва
Продукт внедрён во множество образовательных учреждений
UX/UI Designer
Абсолют Груп ↗
Фев 2015 – Дек 2017
Москва
Внутренний портал повысил эффективность работы сотрудников
Graphic Designer
ТНТ-телесеть (Газпром Медиа) ↗
Янв 2011 – Дек 2014
Москва
Помог TNT расширить онлайн-аудиторию и присутствие на рынке
🚀 Ключевые достижения
Соединяю бизнес-цели и потребности пользователей. Продукты не только функциональны, но и приятны в использовании. Всегда ориентируюсь на измеримый результат, быстрые итерации и рост, основанный на исследованиях.
🛠️ Экспертиза
Product & UX Design
User Research, CJM, JTBD, Product Discovery, Usability Testing, Прототипирование Lo\Hi-Fi, UI motion, A/B-тесты, UX Writing, Roadmap Planning
Дизайн-системы и UI
Figma (Auto-Layout, Variables, Tokens), Tilda, Apple/Google HIG, MUI/AntDesign, Atomic Design
Продуктовая экспертиза
Формирование продуктовой стратегии, Product Marketing, Анализ продуктовых метрик, Data-Driven/Experiment-Driven решение
Стратегия и бренд
Брендинг, Digital Strategy, Creative & Art Direction, Tone of Voice, Классический и цифровой маркетинг
Команда и управление
Design Leadership, Mentoring, Recruitment, Создание среды роста для дизайнеров, Модерация продуктовых и тех-команд, Кросс-функциональные коммуникации
Стек аналитики и интеграций
Mixpanel, Yandex Metrica, Google Analytics, Amplitude, basic SQL
Методологии
Design Thinking, Lean UX, Double Diamond, SCRUM, Kanban, Agile Inception, Product Discovery
📚 Образование
МГУЭСИ (ВШЭ), Москва, 2012
Институт компьютерных технологий
IT/Product Management
💼 Работы
WATA. Payment infrastructure and service
Drove the end-to-end launch and rapid growth of a fintech startup, leading a 16-person cross-functional team. Built core IT, product, and design processes, introduced automated payment and analytics solutions, and created new revenue streams and product verticals. Achieved $100M+ turnover and doubled monthly growth through effective business-IT collaboration, innovative UX, and data-driven decision-making.
Soon
Datalens. Service customization
Designed and implemented advanced customization features, significantly increasing BI product adoption and engagement among 30+ enterprise clients. Enabled tailored user experiences to meet diverse business needs, driving client satisfaction and retention.
Soon
Gravity UI. Design system.
Developed and launched the updated Figma UI-kit "Gravity," serving as the maintainer for both core and advanced components. Authored comprehensive usage guides and standardized design operations to ensure consistency and efficiency across product teams.
CloudPayments. The best website of a financial company according to Tagline 2022.
Habr design article. Change the service’s colors and buttons—without breaking the design system
I wrote an article on Habr dedicated to styling digital services and working with design systems when changing visual components such as colors and buttons. The article explores practical approaches to adapting interfaces without breaking the integrity of a design system. This material will be useful for product specialists, designers, and developers who face the challenge of scaling and updating the visual style of their services.
CloudPayments. Visual philosophy as a product
Created an interactive online UI guide that unified the design system, visual language, and product standards on one platform. Used by over 100 specialists, it improved collaboration and enhanced consistency across the payment ecosystem.
Samsung Research Center
Designed and validated UX solutions for B2B educational tablets, leading research with 50+ users and securing ₽20M investment for the MVP, which was successfully launched in major Russian educational networks.
Soon
Victor Tsoy. Hero's Path. Android app, UX/UI
Led the design and development of an Android audio guide app for a biographical exhibition celebrating Viktor Tsoi at the Manege Central Exhibition Hall. Delivered an intuitive and immersive user experience, enabling visitors to explore the artist’s legacy through interactive audio content seamlessly integrated with the exhibition journey.
Delivery Telegram Mini App
Researched and launched a Telegram Mini App for food delivery tailored for Russian-speaking relocants in Kaş and nearby areas. Conducted in-depth interviews with the community founder to address specific needs and ensure seamless user experience.
Soon
Telepai. Hero's Path. Took part in a competition among designers and took gold.
The concept of a fantastic mobile banking service for transferring money in time for the contest VC.ru x Gazprombank, where I took the first place.